Course curriculum

  • 1

    Welcome to the course!

  • 2

    Chapter 1: Defining Strategic Planning, Its Purpose and Benefits

  • 3

    Chapter 2: Steps for Your Strategic Planning Process

    • Module 1: Steps in the Strategic Planning Process

  • 4

    Chapter 3: Components of a Strategic Plan

    • Module 1: Overview of Strategic Plan Components

    • Module 2: Executive Summary and Organizational Description

    • Module 3: Mission, Vision and Values

    • Module 4 and 4A: Overview of Analyses and Financial Analysis

    • Module 4B: Marketing Analysis

  • 5

    Chapter 4: What You've Learned

    • Module1: Executive Summary

    • Module 2: Applying Learning Concepts

  • 6

    Chapter 5: Next steps

    • Module 1: Congrats! Here's what's next...

    • Module 2: Assessing Your Learning

    • Module 3: Resources for You

    • Module 4: Before You Go