Course curriculum

  • 1

    Welcome

  • 2

    Chapter 1: Navigating the New Political Landscape

    • Module 1: Re-Adjusting Your Strategy

    • Module 2: Your PEST Analysis

    • Module 3: Pivoting and Developing Your Plan
  • 3

    Chapter 2: Implementing Your Plan

    • Module 1: Be SMART- Where's Your Data?

    • Module 2: Your Strategic Communications Efforts

    • Module 3: Digital Engagement

    • Module 3A: Digital Resources

    • Module 4: Advertising vs Marketing Efforts

    • Module 5: Utilizing an Integrated Approach

    • Module 6: Monitor Your Results
  • 4

    Chapter 3: Evaluating Your Plan

    • Module 1: Analyzing the effectiveness of your campaign

    • Module 2: Measuring Key Performance Indicators (KPI)

    • Module 3: Adapting and Adjusting Your Campaign
  • 5

    Chapter 4: What You've Learned

    • Module1: Executive Summary

    • Module 2: Applying Learning Concepts
  • 6

    Chapter 5: Next Steps

    • Module 1: Congrats! Here's what's next...

    • Module 2: Assessing Your Learning

    • Module 3: Resources for You

    • Module 4: Before You Go